What does Ford Motor Company have in common with Google, Apple, and Amazon? Girard Ford is please to announce that Ford shares a spot with them on Fast Company’s Top 10 list of “Most Innovative” companies in Mobile technology, and becomes the first automaker to ever be recognized in this category.
“This honor represents Ford’s commitment to innovation and development of technology that enhances the driving experience and adds real value to the consumer,” said Mark Fields, Ford president, The Americas. “We’re very proud of this recognition from Fast Company, and it is truly an accomplishment to be named amongst some of the leading technology innovators and mobile application developers.”
Fast Company ranked Ford fifth in the mobile technology category for the introduction and evolution of SYNC, the industry-leading connectivity system co-developed with Microsoft, as well as the recent reveal of MyFord Touch, an innovative user interface that promises to redefine the in-car experience.
“The automaker has taken a great leap forward,” says Fast Company.
Ford developed SYNC in response to the explosive growth potential of the mobile device and embarked on a strategy to build a software-based connectivity platform that could leverage the increasing power of the phone and improving data networks. MyFord Touch expands on the system’s device connectivity features by delivering a graphical, touch, and voice-controlled user interface that maximizes SYNC’s capability and provides an intuitive and safer way for drivers to interact with the car.

Ford became the first automaker to announce hands-free command and control of smart phone apps. Pandora, Stitcher, and OpenBeak are the first to implement the SYNC Application Programming Interface (API), enabling drivers to voice control the apps through SYNC’s Bluetooth connection.

For more information on our New and Pre-owned vehicles that have this mobile device connectivity technology, SYNC and the new MyFord Touch driver interface, speak to one of our friendly staff, or schedule a test drive today.